Fluxus Editions

Abstract. The paper aims to investigate the issue of mediality in terms of typography and textual space. The adopted approach is that of phenomenology, which allows for existential considerations concerning the appearance and perceptual significance of the sign. The idiosyncrasies of digital and print layouts are explored with the help of examples chosen to highlight how the sign as a graphic character can manifest its self-referentiality depending on the medium it is intertwined with. The different directions textual design can take depending on the medium becomes apparent by way of the respective characteristics and possibilities. Divergent modes of experiencing time and emphasis on different facets of self-manifestation mark the graphic layout in virtual and print versions, with the unavoidable phenomenality of the sign invariably becoming apparent and insightful to the viewers.

References References in BIB How to cite How to cite in BIB

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: Breuer, Dieter (1990). “Vorüberlegungen zu einer pragmatischen Textanalyse.” In: Rhetorik. Erster Band: Rhetorik als Texttheorie. Ed. by Josef Kopperschmidt. Darmstadt: Wissens. Buchgesellschaft, pp. 91–128.
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: Gadamer, Hans-Georg (1977). Die Aktualität des Schönen: Kunst als Spiel, Symbol und Fest. Stuttgart: Philipp Reclam.
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: Heidegger, Martin (2001). Being and Time. Trans. by John Macquarrie and Edward Robinson. Oxford, UK and Cambridge, USA: Blackwell.
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@ARTICLE{bernhardt1986a,
   AUTHOR = {Bernhardt, Stephen A.},
   TITLE = {Seeing the Text},
   JOURNAL = {College Composition and Communication},
   YEAR = {1986},
   VOLUME = {37},
   NUMBER = {1},
   PAGES = {66--78},
}

@INPROCEEDINGS{breuer1990a,
   AUTHOR = {Breuer, Dieter},
   EDITOR = {Kopperschmidt, Josef},
   TITLE = {Vorüberlegungen zu einer pragmatischen Textanalyse},
   BOOKTITLE = {Rhetorik. Erster Band: Rhetorik als Texttheorie},
   PUBLISHER = {Wissens. Buchgesellschaft},
   ADDRESS = {Darmstadt},
   YEAR = {1990},
   PAGES = {91--128},
}

@BOOK{coulmas2006a,
   AUTHOR = {Coulmas, Florian},
   TITLE = {The Blackwell Encyclopedia of Writing Systems},
   PUBLISHER = {Blackwell},
   ADDRESS = {Malden, MA and Oxford, UK},
   YEAR = {2006},
}

@BOOK{figal2010a,
   AUTHOR = {Figal, Günter},
   TITLE = {Erscheinungsdinge: Ästhetik als Phänomenologie},
   PUBLISHER = {Mohr Siebeck},
   ADDRESS = {Tübingen},
   YEAR = {2010},
}

@BOOK{figal2018a,
   AUTHOR = {Figal, Günter},
   TITLE = {Gegenständlichkeit: Das Hermeneutische und die Philosophie},
   PUBLISHER = {Mohr Siebeck},
   ADDRESS = {Tübingen},
   YEAR = {2018},
}

@BOOK{gadamer1977a,
   AUTHOR = {Gadamer, Hans-Georg},
   TITLE = {Die Aktualität des Schönen: Kunst als Spiel, Symbol und Fest},
   PUBLISHER = {Philipp Reclam},
   ADDRESS = {Stuttgart},
   YEAR = {1977},
}

@BOOK{gadamer1990a,
   AUTHOR = {Gadamer, Hans-Georg},
   TITLE = {Gesammelte Werke 1: Hermeneutik I.~Wahrheit und Methode: Grundzüge einer Philosophischen Hermeneutik},
   PUBLISHER = {Mohr Siebeck},
   ADDRESS = {Tübingen},
   YEAR = {1990},
}

@INPROCEEDINGS{gadamer1993a,
   AUTHOR = {Gadamer, Hans-Georg},
   TITLE = {Philosophie und Literatur},
   BOOKTITLE = {Ästhetik und Poetik I: Kunst als Aussage},
   SERIES = {Gesammelte Werke},
   PUBLISHER = {Mohr Siebeck},
   ADDRESS = {Tübingen},
   YEAR = {1993},
   VOLUME = {8},
   PAGES = {240--257},
}

@ARTICLE{hausmann1998a,
   AUTHOR = {Hausmann, Raoul and Cullars, John},
   TITLE = {Typography},
   JOURNAL = {Design Issues},
   YEAR = {1998},
   VOLUME = {14},
   NUMBER = {3},
   PAGES = {71--73},
}

@BOOK{heidegger2001a,
   AUTHOR = {Heidegger, Martin},
   TRANSLATOR = {John Macquarrie and Edward Robinson},
   TITLE = {Being and Time},
   PUBLISHER = {Blackwell},
   ADDRESS = {Oxford, UK and Cambridge, USA},
   YEAR = {2001},
}

@BOOK{hillner2009a,
   AUTHOR = {Hillner, Matthias},
   TITLE = {Basics Typography 01: Visual Typography},
   PUBLISHER = {AVA Publishing SA},
   ADDRESS = {Lausanne, Switzerland},
   YEAR = {2009},
}

@BOOK{holtz1970a,
   AUTHOR = {Holtz, William V.},
   TITLE = {Image and Immortality: A Study of Tristram Shandy},
   PUBLISHER = {Brown University Press},
   ADDRESS = {Providence},
   YEAR = {1970},
}

@BOOK{iser2008a,
   AUTHOR = {Iser, Wolfgang},
   TRANSLATOR = {Wilson, David Henry},
   TITLE = {Laurence Sterne: Tristram Shandy},
   PUBLISHER = {Cambridge University Press},
   ADDRESS = {Cambridge, UK},
   YEAR = {2008},
}

@BOOK{kulcs2004a,
   AUTHOR = {Kulcsár-Szabó, Ernő},
   EDITOR = {Kulcsár-Szabó, Zoltán and Szirák, Péter},
   TITLE = {“Az'immatertális' beíródás: az esztétikai tapsztalat medialitásának kérdéséhez.” Az esztétikai tapasztalat medialitása. [“The `Immateriality' of Inscription: On the Issue of the Mediality of Aesthetic Experience.” The Mediality of Aesthetic Experience.]},
   PUBLISHER = {Ráció},
   ADDRESS = {Budapest},
   YEAR = {2004},
}

@INPROCEEDINGS{lapacherie1994a,
   AUTHOR = {Lapacherie, Jean-Gérard},
   TRANSLATOR = {Lehmann, Anna},
   TITLE = {Typographic Characters: Tension between Text and Drawing},
   BOOKTITLE = {Boundaries: Writing and Drawing},
   SERIES = {Yale French Studies},
   PUBLISHER = {Yale University Press},
   ADDRESS = {Yale, NH},
   YEAR = {1994},
   VOLUME = {84},
   PAGES = {63--77},
}

@BOOK{maeda1996a,
   AUTHOR = {Maeda, John},
   TITLE = {Flying Letters},
   PUBLISHER = {Naomi Enama, Digitalogue Co., Ltd},
   ADDRESS = {Tokyo},
   YEAR = {1996},
}

@BOOK{sterne1996a,
   AUTHOR = {Sterne, Laurence},
   TITLE = {The Life and Opinions of Tristram Shandy, Gentleman},
   PUBLISHER = {Wordsworth Editions Limited},
   ADDRESS = {Ware},
   YEAR = {1996},
}

@UNPUBLISHED{sterne-a,
   AUTHOR = {Sterne, Laurence},
   TITLE = {The Life and Opinions of Tristram Shandy, Gentleman. The Project Gutenberg EBook},
   URL = {https://www.gutenberg.org/files/39270/39270-h/39270-h.htm},
}

@ARTICLE{stoeckl2009a,
   AUTHOR = {Stöckl, Hartmut},
   TITLE = {The Language-Image-Text: Theoretical and Analytical Inroads into Semiotic Complexity},
   JOURNAL = {AAA: Arbeiten aus Anglistik und Amerikanistik},
   YEAR = {2009},
   VOLUME = {34},
   NUMBER = {2},
   PAGES = {203--226},
}

@UNPUBLISHED{unknown2020a,
   TITLE = {The City. Tian' Thesis Project. Parsons MFA Design and Technology},
   YEAR = {2013},
   URL = {https://tianxiethesis.wordpress.com/2013/03/06/reference-talmud-project},
}

Dalma Véry (2020), “Mutable Imagination: Typography and Textual Space in Print and Digital Layouts,” in Proceedings of Grapholinguistics in the 21st Century, 2020 (Yannis Haralambous, Ed.), Grapholinguistics and Its Applications, Vol. 4, Brest: Fluxus Editions, 241–257.


@INPROCEEDINGS{gla4-very,
   AUTHOR = {Dalma Véry},
   EDITOR = {Haralambous, Yannis},
   TITLE = {{Mutable Imagination: Typography and Textual Space in Print and Digital Layouts}},
   BOOKTITLE = {{Proceedings of Grapholinguistics in the 21st Century, 2020}},
   SERIES = {{Grapholinguistics and Its Applications}},
   VOLUME = {4},
   PUBLISHER = {Fluxus Editions},
   ADDRESS = {Brest},
   YEAR = {2020},
   PAGES = {241--257},
   DOI = {https://doi.org/10.36824/2020-graf-very},
}